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  • Autor
    • Tiihonen, Juha
    • Felfernig, Alexander
  • TitelAn introduction to personalization and mass customization
  • Datei
  • DOI10.1007/s10844-017-0465-4
  • Persistent Identifier
  • Erschienen inJournal of Intelligent Information Systems
  • Band49
  • Erscheinungsjahr2017
  • Heft1
  • Seiten1-7
  • ISSN1573-7675
  • ZugriffsrechteCC-BY
  • Download Statistik310
  • Peer ReviewJa
  • AbstractMass customization as a state-of-the-art production paradigm aims to produce individualized, highly variant products and services with nearly mass production costs. A major side-effect for companies providing complex products and services is that customers quite often get confused by the high variety and do not make a purchase. Personalization technologies can help to alleviate the challenges of mass customization. These technologies support customers in specifying products and services that fit their wishes and needs in a fashion where decision and interaction efforts with sales support systems are significantly reduced. We provide a short overview of related research and the articles that are part of this special issue on Personalization and Mass Customization.